Search Engine Marketing – Pay Per Click Advertising

At Spotlight Marketing, we believe that a good online marketing strategy will utilize good SEO and a well managed PPC campaign. Your Pay Per Click campaign can be very profitable and cost effective. Latest research from Piper Jaffray shows the following cost for acquiring a customer: “the cost to acquire a customer is about $8.50 for search (Pay per Click), $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Data for television was not included.”

Pay Per Click (sometimes referred to as cost per click) Advertising has the lowest cost in customer acquisition. Yellow Pages costs 55% more per customer acquisition. Also your ad can not be changed and you pay the same regardless of the results with your Yellow pages for a whole year. Flexibility for new products or current specials is available through Pay Per Click Advertising. If you have seasonal specials or sales, anything you want to promote can be done online through pay per click. You can change your ad as needed!