Pay Per Click Marketing - PPC Management

An Overview of Our PPC Services

Spotlight marketing is dedicated to providing custom Pay Per Click solutions to small and mid-sized companies. We specialize in Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Many companies will try to push advertisers into one size fits all programs. These usually do not have the proper set up or focus for optimal success.Our goal is to maximize your ROI on each dollar spent.

If you have any questions regarding our services, please give us a call at – 916.538.2717.

Spotlight Marketing is a Google Adwords Certified Partner, the highest level of certification in the Adwords Profession.

Full-Service PPC Management Packages

This is what we do. Our focus is on professional setup and ongoing management of pay-per-click (PPC) advertising accounts for small and mid-sized businesses. Each client will develop a relationship with us to develop a customized solution focusing on specific goals and objectives ensuring maximized results and return-on-investment. We pride ourselves and our reputation on customer service and value.

PPC Frequently Asked Questions.

What does it cost to set up a pay per click campaign?

It is completely dependent on you, the industry you are in, and the competitiveness of that market segment. Your online goals and the aggression with which you would like to position yourself in the market will also make a big difference. We can easily put together some recommendations for your business.

How much are PPC ads?

Cost Per Click can range from mere pennies on some key words to $10 and up in competitive verticals. It is all based on the competitiveness of the keyword, who is bidding on these key words and how much they are willing to spend per click.

Can I advertise in Just my city?

Yes, A well set up campaign will target only the specific areas you want to reach. If you want Pay Per Click in Roseville, Sacramento or a specific city this can be done. We can geo target your campaign to only show adds in the areas that you service with your business. This is also where many larger companies will waste your money online. By not targeting your campaign in a specific manner, you waste money in areas where people are less likely to buy or you don’t even service.

Where are my ads placed online?

Google attracts the largest number of online searchers, as a result, Google AdWords is the largest company placing Pay Per Click Ads. Next is Yahoo Search Marketing, and finally Bing completes the top three PPC (search engine marketing) providers. Pay per click ads can be set up on any of these and their partner networks. Google, as the largest, usually has the most competitors, is the most costly but provides the most opportunities for sales and conversions overall. Bing or MSN has had a greater percentage of buyers per search, more than Google or Yahoo but they have far less traffic than Google or Yahoo.

Should I hire someone to set up my Pay Per Click Campaign?

You could go through the entire process yourself. Most usually go out and buy a couple books on the subject read them and put them into practice. Even then it will take a great deal of time to properly manage a campaign. Hiring someone takes the stress and mystery out of the process. We have the experience and tools necessary for researching the best keywords and establishing proper budgets. The cost of having a professional like Spotlight Marketing is likely going to save you money in the long run and help you get the job done right the first time.