Search Engine Optimization - SEO
Looking for a way to improve your Website's listing placement on Google? We'll tell you exactly what you need to know in a minute but first let we'll tell you why with so many websites the opportunity is still so great. Many developers today can make beautiful websites but don't know how, or take the time to set up a website so that it ranks well on the search engines. This is the first step in Search Engine Optimization and is so often overlooked by many web developers today. We'll tell you what you need to do to help insure your success online.
I have a website so I'm covered online. This common misconception keeps many from reaping the benifits of a well optimized page and the business this could bring form online. I have seen many pages that are beautifully made, and the message on the website says exactly what the business owner wants, but he hasn't won the battle yet. If you do not show up in search engine results on Google, Yahoo, or Bing, what is the point.
Moving your Website up on Google, Yahoo, and Bing.
Let's get to the point. The main reason people don't get their web pages visible is because they haven't properly optimized their content to showcase what they are all about. Let's discuss what you can do to bring your page up in the results.
Meta Information - Meta Tags
Simply put your site has should have the proper Meta Information. Most page elements in most websites no matter how big or small should include the following. Furthermore these should be unique on each page for the best SEO Success. The most common and most essential tags are the following:
- Title Tag
- Description Tag
- Keyword Tag
- Header Tags
Additional SEO Tags and Factors
Many Search Engine Optimization tricks and fixes are easy to find and implement. However, if you are going beyond the basics there are many more you are going to want to look at. Some of the more often overlooked ones include:
- Alt Tags
- Robots txt file
- Internal Links
- External links
- XML sitemap
- Page size
- Image sizes
- Object sizes
- Design issues
- Styling issues
- Favicon
- Page and Image caching
- Server Configuration
- Canoncal issues - and more.
External Links - Establishing your Authority Online
While we briefly just touched on it, it is worth expanding upon. The number of external links or sites and relevant content that points back to your website online is very important for your SEO. The more sites and the better the quality of these sites and links pointing to you the higher you will be on the results page for relevant content. The number of sites pointing to you helps google determine your relevance. The more relevant you are the better your site will perform.
We hope this has been informative and helpful. Please contact us for a free evaluation and to see what can be done to help you gain more customers online.
